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Krista Whitley is an award-winning fast growth entrepreneur. She has spent her career creating organizations poised for explosive growth in underserved industries.
Of Krista, business legend Kevin O’Leary said, “She’s the real deal.” Krista’s story is part of Ganjly CBD’s Founder Series. Check out our other testimonials here.
What made you start a CBD company?
Altitude Products was created because I was desperately seeking a natural remedy for my daughter, Bella, who has suffered from severe eczema her entire life. She was distracted in school constantly itching, bullied for having “dragon skin”, and didn’t feel confident. As a mother, it was heartbreaking and I knew I had to do something to help her. So, I started in my kitchen and began combining natural ingredients to find something that would heal her and minimize future flare-ups. I am proud to say that she’s 11 years old today and hasn’t had to use steroids in over three years. Our CBD company exists to help people live their best lives, with less pain, anxiety, and stress.
What laboratories are your products tested?
Altitude Products tests all batches of our products at three Nevada licensed laboratories: DB Labs, NV Cann Labs, and G3 Labs. It is important to us that we have the highest quality lab testing to ensure our consumer’s safety. We know they are trusting us with their wellness and their safety is our top concern.
What made you start taking CBD?
I spent the first 30 years of my life believing everything DARE had taught me about drugs, so I didn’t even try cannabis until after I was in a horrible car accident. A friend convinced me to try cannabis for my serious back pain and I had the best sleep of my life, waking up with less pain and zero opioid fog than I had been in the previous two weeks. That experience forced me to question my own stereotypical assumptions about cannabis, which led to further research about all plant medicine. It transformed my entire family, resulting in healthier, happier human beings.
Describe your daily CBD routine, products, and dosage?
Each morning I begin my day with a Black Belt CBD Control Capsule, with 15mg of CBD. I find it’s easy to include while I’m brushing my teeth and keeps my back from flaring up. As I get ready I use the full Bella CBD skincare regimen to keep my skin wrinkle free and since I live in the desert, I use the Bella Crema Elegante throughout the day to stay hydrated. During breakfast, I include a few drops of our 1500mg Ease Elixir in my morning protein shake. I have asthma, so I don’t vape or combust CBD. I love smoking CBD flower, but my body doesn’t tolerate it well, so I stick to tinctures, gel caps, and topicals. After a long day changing the world, I come home to a hot shower and my husband helps apply 1937 Comfort Cream 1000mg to my neck, back, and hips. Overall I consume about 35-50mg of CBD throughout the day, which helps me to minimize inflammation, reduce my chronic pain, and maintain my mental sharpness. I joke that CBD is nature’s baby aspirin.
How has CBD changed your life?
CBD and plant medicine have transformed my entire life. The greatest day to day change, outside of my career path, has been that I was left living with chronic, constant pain after my car accident. I rated it a 7-8 out of 10 every day. I began to never remember a time when I didn’t live without pain. I fell asleep in pain, I woke up in pain, it was just always there. Incorporating low doses of CBD into my daily life has dramatically reduced my chronic pain. Today I live with a 2-3 out of 10 every day. It’s not gone, but it is no longer a constant distraction and I am able to work out, play with my children, and wear heels to business meetings. I feel mentally clearer than I ever did when I was using opioids. The transformation has been my motivation to power through and share my own story with the world. I think it’s so important to use your own life story to inspire others. I appreciate why people are scared to try CBD. We lived for decades being fed so much misinformation that it makes sense that people are worried. Education and personal testimony are the only ways to help nervous people understand the benefits of CBD.
Have you recommended friends and family to use CBD products?
I am an enthusiastic advocate for CBD use by anyone seeking improved wellness. I don’t think everyone should consume CBD, but if you are struggling with pain, anxiety, or immune system concerns, I highly recommend it.
You can find CBD products for Sexual Wellness, Skin Care, Pet Care, Body Care and more. Check out the 5 brands and 19 CBD products under Altitude Products in their Shop Page here.
Photo credit on all images: Shannon Dorn with Dope Foto